Services
- Advertising
- Education & Training
- Marketing Consulting
- Performance Monitoring
- Photography
- Social Media Integration
- Website Development
Website Development
Website design is more than just making your site look good. A website is first and foremost a communication tool, and good design makes your communication with your customers more effective and more enjoyable. We build sites that have satisfying and successful user experiences.
Visit our portfolio page to view more of our website development work.
Our Process
We carefully develop both aesthetics and strategy to create marketing that will help you accomplish your goals. This is the process we follow when developing a website for our clients:
1) Understand the client
The first aspect of any project is learning as much about the client as possible. In order to develop marketing materials and services, we need an in-depth understanding our clients. It's the only way to ensure that your marketing reflects who you really are and targets the right goals. During this process we'll discuss a variety of topics, including:
- Defining brand
- Unique brand characteristics
- Identifying and locating customers
- Opportunities and challenges
- Project purpose and goals
- Budget
- Target audience
- Production and promotion of content
- Past and current marketing efforts
- Competition
- Content strategy
2) Planning
We apply everything we learned in phase one when developing a plan for your project. During this time we'll determine the features and services we should provide in order to both maximize your success and minimize your costs. Primary services that we'll consider include content management systems, marketing consulting, and performance monitoring.
- Define your customers' informational needs.
- Identify the story that your brand will tell through your social media outlets.
- Develop content that will continuously attract and retain customers.
- Plan ahead and develop the direction of your campaign before you begin.
3) Design and Development
At this point we'll create the look and feel of the website. One of the major factors we'll take into consideration during this phase is your target market. A website aimed at teenage clothing shoppers will look much different than a site for financial aid consultants.
Throughout this process we'll exchange ideas and materials to ensure that the website accurately reflects your brand and targets your goals. To view examples of our previous work, please view our portfolio page.
4) Test, Approve, and Launch
We test every aspect of the project to ensure that every feature is properly functioning before requesting your approval. Once we have your final approval we publicly launch the website and run another series of tests.
5) Maintenance
Launching a new website does not mark the end of a project. Your website needs to accurately reflect the growth and change of your business or organization. This may include changing content, adding features, integrating with other online services, or all of the above. Whatever your ongoing needs are, our retainer services ensure that you have the help you need whenever you need it. Prepaid monthly packages guarantee that we will be able to provide quick and reliable turn around times by reserving our time.